Marriott announced a major data breach on Friday, involving a guest reservation database at its Starwood Hotel brand that may have compromised the personal information of as many as 500 million people — potentially providing cyber criminals with valuable information to sell on the black market.

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“A stolen credit card alone is worth $1 in the black market,” Justin Lie, CEO of global online fraud management company CashShield, told FOX Business. “This number multiplies 5x with each added associated [piece of] information to that credit card number.”

That means a stolen credit card with an address would be worth $5; the addition of an email address would bump that value up to $25.

Hackers stand to profit substantially off of an incident like last year’s Equifax data breach because unlike a normal hack, which generally compromises a single piece of personal data per individual, the Equifax hack gave thieves access to an entire correlated set of data points for each victim.

“With more information, hackers can create a fuller profile of an individual, allowing them to make fraudulent purchases online, create multiple bank accounts or even steal one’s tax refund,” Lie said.

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