Meg Whitman is headed to Hollywood.
Whitman, who announced her departure from Hewlett Packard Enterprise in November, will be CEO of a Los Angeles media start-up founded by Jeffrey Katzenberg, according to a press release. The working name of the company is NewTV.
“I’m very excited to bring my experience to a company that I believe will transform an industry and I am thrilled to be employee #1,” Whitman said in a statement.
It will be a dramatic change from Whitman’s role leading an enterprise technology conglomerate. The company aims to build a video creation platform for “mobile, in bite-sized formats of 10 minutes or less.” Whitman had been considered for the top job at Uber before the ride-hailing company hired Dara Khosrowshahi from Expedia.
Whitman and Katzenberg are both former Disney executives, and Whitman was also on the board of DreamWorks Animation, which Katzenberg co-founded.
Whitman is set to complete the handover of Hewlett Packard Enterprise on Feb. 1.
