GameStop shares surge on multiyear partnership with Microsoft to create ‘ultimate gaming destination’

FAN Editor

Shares of GameStop have surged more than 30% Thursday afternoon on a multiyear partnership with Microsoft in which the video game retail giant will utilize the tech company’s cloud solutions in order to create the “ultimate gaming destination.”

Continue Reading Below

Ticker Security Last Change Change %
GME GAMESTOP CORP 13.16 +3.80 +40.60%
MSFT MICROSOFT CORP. 210.58 +0.75 +0.36%

Prior to the announcement, GameStop stock had temporarily halted trading on the New York Stock Exchange.

GAMESTOP SOARS AS ACTIVIST INVESTOR WANTS TO PLAY

Microsoft, the creator of the Xbox gaming console, will leverage GameStop’s retail stores to offer an expanded variety of product offerings including Xbox All Access, which will provide an Xbox console and 24 months of Xbox Game Pass Ultimate to players with no upfront cost.

Lafayette, US – December 27, 2016: GameStop Strip Mall Location. GameStop is a Video Game and Electronics Retailer IV (iStock)

Meanwhile, GameStop will now be able to utilize Microsoft’s cloud-based business applications and customer data platform, Dynamic 365, to gain insight about customer preferences and purchasing history, real time information on product availability, subscriptions, pricing, and promotions in order to provide a personalized in-store customer experience.

In addition, GameStop’s retail associates will now be equipped with Microsoft Surface devices to allow the company’s employees to meet the needs of customers faster and more efficiently. GameStop’s more than 30,000 store associates will also gain access to enhanced productivity and collaboration tools through Microsoft 365 and Microsoft Teams.

MICROSOFT IS BUYING ‘ELDER SCROLLS’ MAKER FOR $7.5B

The move comes ahead of the official launch of Microsoft’s Xbox Series X and Series S, which began preorders on Sept. 22 and is set to debut on Nov. 10 in 36 countries.

The Xbox Series X and Series S will be priced at $499 and $299 respectively.

CLICK HERE TO READ MORE STORIES ON FOX BUSINESS 

The partnership will likely give Microsoft’s Xbox a competitive advantage in the brick-and-mortar retail space over Sony’s PlayStation 5 console, which is set to debut on Nov. 12 in the U.S., Japan, Canada, Mexico, Australia, New Zealand and South Korea before being unveiled to the rest of the world on Nov. 19.

The PS5, which saw its preorders sell out within hours of its launch, is priced at $499.99 for its standard edition and $399.99 for its digital edition.

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Free America Network Articles

Leave a Reply

Next Post

Biden says he would reveal his view on expanding Supreme Court post-election

Democratic U.S. presidential nominee Joe Biden speaks to reporters in a hangar after he and Democratic U.S. vice presidential nominee Kamala Harris arrived at Phoenix Sky Harbor International Airport in Phoenix, Arizona, U.S., October 8, 2020. REUTERS/Kevin Lamarque October 8, 2020 By Trevor Hunnicutt PHOENIX (Reuters) – Democratic presidential nominee […]