Beyond Meat isn’t starting the day hot off the grill.

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Beyond Meat’s shares were down on Tuesday after J.P. Morgan analysts downgraded the company’s stock from “overweight” to “neutral.” Shares fell 13 percent at the opening bell.

Analysts Ken Goldman and James Allen said the downgrade was “purely a valuation call.” Goldman said he was concerned the stock was too expensive, but still kept his price target at $120.

Ticker Security Last Change %Chg
BYND BEYOND MEAT INC. 133.78 -34.32 -20.41%

“As we wrote last week, ‘At some point, the extraordinary revenue and profit potential embedded in BYND…will be priced in’ — we think this day has arrived,” Goldman said.

Beyond Meat released a “new, meatier Beyond Burger” nationwide on Tuesday. (Beyond Meat)

The plant-based burger company’s shares have skyrocketed in recent weeks, surging between 570 percent and 650 percent from its initial public offering price of $25.

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