NBA player launches new basketball sneaker featuring Bible verse, wants people to ‘wear their values’

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“I’ve had a pretty rare run-in with injuries when it comes to my NBA career,” Isaac told FOX Business. 

“And I’m still standing and God is still with me and I feel like I’ve been persecuted even with, you know, taking the stance that I’ve had,” he said. 

In 2020, Isaac made headlines for standing during the national anthem while his teammates knelt. 

He also refused to wear a Black Lives Matter shirt with the rest of his team.

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He told “Fox & Friends” in August 2023 that he “didn’t want to align myself with the Black Lives Matter movement and organization. And I felt that a true answer to all the problems that we see, not just racism, was the gospel of Jesus Christ.”

Isaac’s decision to stand for the anthem resulted in “a fair share of negativity,” as well as some positivity, he told FOX Business.  

very tall man in blue and white sneaker

Jonathan Isaac, seen here wearing the newly released JUDAH 1 shoe, was picked 6th overall by the Orlando Magic in the 2017 NBA Draft. (Jonathan Isaac / Fox News)

“Just trusting, believing that God is with me, has kept me afloat,” he said. 

Isaac said he’s excited to give basketball players across the country a chance to stand up for their faith on the basketball court. 

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Looking ahead, Isaac has big dreams for UNITUS, including additional shoes and clothing lines. 

“We’re hoping by next summer, we can really have a full lineup of everyday leisurewear,” he said — plus an additional running/trainer shoe. 

“I want to get to the place where we can be a full-fledged in-house one-stop shop,” said Isaac, “to get everything you need from leisurewear to sportswear and be able to sponsor universities and high schools.”

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