Fairfax, United States – December 3, 2016: Whole Foods Market store facade.
Amazon.com said on Wednesday it was launching curbside pickup at Whole Foods stores.
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Customers place orders via Amazon’s Prime Now app and ask to have groceries loaded into their car upon arrival at a store.
The service is now available in Sacramento, California, and in Virginia Beach, Virginia, with plans to launch in other cities this year, according to a company statement.
Amazon bought the chain last year in a $13.7 billion deal, and since then it has lowered prices and added delivery services to chip away at the $800 billion U.S. grocery market.
Whole Foods has 467 U.S. stores and roughly 1 percent share of the market.
Customers of the new pickup service will get designated parking spots at stores and must be Amazon Prime members.
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Pickup in an hour is free for orders of at least $35, while pickup in 30 minutes costs $4.99.
