Boston Beer Co. founder shares advice for aspiring entrepreneurs in an interview with FOX Business.
In truly spooky season fashion, Boston Beer Company’s Truly Hard Seltzer has released a limited edition Halloween drink.
Truly Midnight Hard Seltzer, a limited-edition blackberry lemon-flavored beverage, is a nearly-black color, using natural dyes, the company said.
“Whether drinkers, ghouls or goblins are here for the ‘boos,’ or channeling a different type of spirit, this hard seltzer made with natural juice concentrates and extracts casts a spell with dark mystery and a hint of wickedness,” a Truly spokesperson shared in a statement.
SAMUEL ADAMS FOUNDER, BILLIONAIRE JIM KOCH, HAS ADVICE FOR ASPIRING BREWERS: ‘FORGET ABOUT RICH’
Truly’s newest potion comes in a four-pack of 16-ounce holographic cans.
Truly Midnight Hard Seltzer is a nearly black color, using natural dyes. | Fox News
The seltzer pack retails for $23.59.
BUILD-A-BEAR WORKSHOP RELEASES SCENTED PUMPKIN SPICE BEAR FOR FALL
It’s available at givethembeer.com, as well as on draft or in-store at Truly LA.
Truly Midnight Hard Seltzer comes in a four-pack. (Truly Hard Seltzer / Fox News)
From Los Angeles to the East Coast, Boston Beer Co. also announced its seasonal release of mini-Halloween-themed Angry Orchard hard cider kegs.
MEET THE 5 FINALISTS IN SAMUEL ADAMS’ BREWING THE AMERICAN DREAM CRAFT BREWERS COMPETITION
The kegs are filled with Albany Post Hard Cider (7% ABV), a Walden-exclusive cider made from a special blend of traditional bittersweet and bitter sharp apples grown in New York’s Hudson Valley, the company said.
Angry Orchard hard cider poured from the first-ever mini keg. | Fox News
These apples are handpicked from community members of Angry Orchard, according to a press release, and the cider is typically only available locally.
KELLOGG’S RICE KRISPIES GETS ‘SPOOKY SEASON’ MAKEOVER WITH ORANGE-COLORED CEREAL
“Fall is our favorite time of year at Angry Orchard, and we never miss an opportunity to celebrate Halloween in a big way,” Angry Orchard cider maker Joe Gaynor said in a statement.
Angry Orchard mini kegs come with custom seasonal artwork. | Fox News
This is the first time Angry Orchard has been available in a large capacity.
Each keg comes dressed in festive custom graphics, the company shared in media materials.
CLICK HERE TO READ MORE ON FOX BUSINESS
The mini-kegs are available for $75 with free home delivery via VinoShopper.
