“We have been clear throughout that it is a premium product, not just on pricing but quality,” Goodell said during cross-examination. “Fans make that choice whether they wanted it or not. I’m sure there were fans who said it was too costly.”

The suit also alleged the league inflated the price of its “NFL Sunday Ticket” package. On YouTube TV, the package is currently available for $349 per year.

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According to Front Office Sports, the NFL previously declined a proposal that could have dropped the offering for the 2023 season to $70. Additional information during the trial revealed that single-team packages were also included in the proposal. However, the deal would have required the NFL to relinquish control of the service.

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