Barron did not speak on the Monday call. 

Alongside the Trumps were billionaire real estate developer Steve Witkoff, a long-time donor and friend to Trump, and his son, Alex, who works for his father’s firm, Witkoff Capital. Alex is also a founder of World Liberty Financial.

The elder Witkoff described how Alex introduced him to two crypto “exceptionally bright” traders, Chase Herro and Zak Folkman, who also became part of the founding team. Herro and Folkman, who were present on the call, were previously connected with another DeFi project called Dough Finance, which disbanded in 2021 after a cyber-attack drained the company of $1.8 million.

One of the more talked-about gripes about the Trump project was that the spaces ran too long and provided little detail on the specifics of how it would actually work, who exactly would be the target customer, and how such a decentralized lending platform would make money.

Former President Trump bitcoin conference

Former US President Donald Trump speaks at the Bitcoin 2024 conference in Nashville, Tennessee, US, on Saturday, July 27, 2024. Trump said he would ask the government to create a massive reserve of Bitcoin if he returns to the White House in a bid to (Photographer: Brett Carlsen/Bloomberg via Getty Images / Getty Images)

Trump primarily addressed the audience in a Q&A style interview for the first forty minutes, where he touched on the hostile environment the crypto industry has faced from regulators under the Biden Administration before turning the stage over to his sons and the other project creators. Once a crypto skeptic, Trump credited the success of his namesake non-fungible token collection (for which he’s made around $7M in profits, according to financial disclosures). He also pointed to his children for “opening his eyes” to the possibilities associated with crypto and decentralized finance.

GRAYSCALE TO LAUNCH FIRST US XRP TRUST, PAVING WAY FOR POTENTIAL ETF

He was particularly effusive about Barron’s role in making him a crypto convert. Baron, Trump said, “knows this stuff inside out.”

World Liberty also plans to introduce a so-called non-transferable “governance” token that accredited investors can buy through the platform’s official Telegram account. This token would give investors a stake in the project and allow them to vote on future developments in a decentralized way.

However, some listeners were disappointed that only accredited investors, meaning those who meet a certain wealth threshold, will be able to access the token.

“It’s not for retail, so it defeats the message he wants to push,” said Wendy O., a crypto YouTuber with nearly 400,000 X followers. “Retail is not poor and stupid.”

World Liberty has a decidedly populous pitch, which may work well with Trump’s nationalist brand of economics. The bank has been touted as an alternative for people shunned by the traditional banking business because of issues like bad credit.

Critics say this approach — appealing to people who often do not pay back their loans, coupled with DeFi’s unregulated nature — could prove tricky to navigate.

Shervin Pishevar on Trump-Vance pro-crypto

Venture capitalist and Silicon Valley investor Shervin Pishevar applauded the Trump-Vance administration’s pro-crypto stance on “Mornings with Maria.” (Getty Images/Photo illustration / Getty Images)

Despite the uneven rollout of World Liberty, Trump is unlikely to lose votes from the industry as he vows to roll back regulations imposed by President Joe Biden’s administration and Vice President Kamala Harris, now the Democratic nominee for the November election.

After the call, several listeners who spoke with FOX Business said they were encouraged, saying the GOP presidential nominee was acknowledging crypto and its role in the future of finance. 

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The Harris campaign had been seeking meetings with crypto industry leaders to woo the estimated 50 million people who engage with crypto to vote for her in the fall. Still, those meetings have now ended mainly amid intense industry skepticism over her record as VP. Harris, meanwhile, has made no public comments about crypto and has given no concrete indication about how she would engage with the industry if elected president.

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