For the company, the initiative is part of its mission to strengthen the loyalty it has from its customer base.
“For us, loyalty and a loyal fan is someone who enjoys our product,” Chandrashekar told Fox Business. “We put a lot of emphasis on responsible gaming, so with the education and tools on responsible gaming, they’re having fun with DraftKings, they have a positive affinity for the brand, and when they’re using DraftKings they’re being rewarded for it.”
(Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)
“We very efficiently acquired many more new customers than we expected and saw continued healthy existing customer engagement in the second quarter,” said Jason Robins, DraftKings’ chief executive officer and co-founder.
“We will continue to capitalize on the healthy customer acquisition environment for the rest of 2024 which positions us to achieve $900 million to $1.0 billion of Adjusted EBITDA in 2025. Additionally, we plan to implement a gaming tax surcharge in high tax states that have multiple mobile sports betting operators on January 1, 2025 which could drive Adjusted EBITDA upside on an annual basis.”
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