Trump leads a pushback against DEI, but these companies are not backing down
Ticker | Security | Last | Change | Change % |
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AAPL | APPLE INC. | 237.59 | -1.77 | -0.74% |
Apple, Inc.
In a proxy filing ahead of Apple’s upcoming annual meeting, the company’s board of directors urged shareholders to reject a proposal that would require the company to end its DEI programs, arguing the move would be “unnecessary.”
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Costco

Customers enter a Costco Wholesale Corp. warehouse store in Hawthorne, California, on June 12, 2024. (PATRICK T. FALLON/AFP via Getty Images / Getty Images)
Ticker | Security | Last | Change | Change % |
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COST | COSTCO WHOLESALE CORP. | 979.01 | +14.99 | +1.55% |
Costco Wholesale Corp.
Costco’s board of directors came out unanimously against a proposal calling for a report on the risks associated with keeping its DEI efforts in place, and shareholders overwhelmingly rejected the measure.
Goldman Sachs

A sign is displayed in the reception of Goldman Sachs in Sydney, Australia, May 18, 2016. REUTERS/David Gray/File Photo (REUTERS/David Gray/File Photo / Reuters Photos)
Ticker | Security | Last | Change | Change % |
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GS | THE GOLDMAN SACHS GROUP INC. | 645.42 | +8.08 | +1.27% |
Goldman Sachs Group, Inc.
The Wall Street Journal reported that in response to being targeted by anti-DEI proposals from activist shareholders, “A Goldman spokeswoman said the bank strongly believes that organizations benefit from diverse perspectives and that it is committed to operating its programs and policies in compliance with the law.”
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Goldman Sachs CEO David Solomon said in a CNBC interview from the World Economic Forum that the bank will “continue to stay focused on talking to our clients and doing the things we’ve always done.”
“They think about decarbonization, they think about climate transition,” he said. “They think about their businesses, how they find talent, the diversity of the talent they find all over the world.”
JPMorgan Chase

The JPMorgan Chase logo is seen at their headquarters building on May 26, 2023 in New York City. ( Michael M. Santiago/Getty Images / Getty Images)
Ticker | Security | Last | Change | Change % |
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JPM | JPMORGAN CHASE & CO. | 268.23 | +1.65 | +0.62% |
JPMorgan Chase & Co.
JPMorgan Chase CEO Jamie Dimon also defended his bank’s DEI programs in a separate CNBC interview from the WEF.
When asked about the anti-DEI push, Dimon said, “Bring them on,” adding, “We’re going to continue to reach out to the Black community, the Hispanic community, the LGBT community, the veterans community…”
Microsoft
