“We are very excited about the launch of Charmin Ultra Soft Smooth Tear today because this is an innovation that the toilet paper category hasn’t seen before,” he said.
Charmin said the top complaint among consumers was not getting a clean tear in their toilet paper. Now, the company has addressed this with a new perforation design. (Procter & Gamble/Charmin / Fox News)
The idea came from customers who were having a hard time getting a clean tear when using the toilet paper.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| PG | PROCTER & GAMBLE CO. | 145.19 | -0.67 | -0.46% |
Senior scientist at Procter & Gamble Gregg Weaver said in a media statement that users’ top complaint for years has been an inability to get even tears in the paper.
TOILET PAPER PRICES RISE AS PRODUCT SIZES SHRINK
“The uneven tear is a result of straight perforations that don’t match the direction that consumers pull sheets and where the toilet paper is hung in the bathroom,” he said.
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Reinerman said the new edition aims to give toilet paper users a clean tear — every single time.
Charmin said this new design has been in the works for more than five years. It’s the first time in over 100 years that the “squared” perforation line has changed, the company said. (Procter & Gamble/Charmin / Fox News)
“This is our first time in more than 100 years that we are re-inventing the square — and we can’t wait for our customers to get their hands on it,” he said.
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Charmin Ultra Soft Smooth Tear will be available nationwide this month.
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