![Target Pride Santa](https://freeamericanetwork.com/wp-content/uploads/2023/11/targets-christmas-merchandise-features-lgtbq-nutcracker-pride-santa-on-heels-of-backlash-1.png)
Target’s website is selling a “Fabriché Pride Santa.” (Target/Screengrab)
The “tuck” bathing suits were placed in colorful Pride sections, often at the front of the store, surrounded by other items, many of which were for children.
Target also carried mugs that said “gender fluid,” onesies and rompers for newborn babies, a variety of adult clothing with slogans such as “Super Queer,” party supplies, home decor, multiple books, a “Grow At Your Own Pace” saucer planter and other items.
CONSUMERS CREEPED OUT BY TARGET’S ‘TUCK-FRIENDLY’ WOMEN’S SWIMWEAR: ‘SHOPPING ELSEWHERE’
After outrage erupted in some pockets of the right, some stores moved the LGBTQ Pride merchandise away from the front of their locations while other items were pulled altogether. The company has maintained that changes were made because of safety concerns for employees.
At the time, a Target insider told Fox News Digital that the retail juggernaut was taking steps to avoid a “Bud Light situation.”
Target saw its stock drop during the controversy.
![A Target shop in 2021](https://freeamericanetwork.com/wp-content/uploads/2023/11/targets-christmas-merchandise-features-lgtbq-nutcracker-pride-santa-on-heels-of-backlash.jpg)
A Target store. (Reuters / Reuters)
![Pride swimsuit](https://freeamericanetwork.com/wp-content/uploads/2023/11/targets-christmas-merchandise-features-lgtbq-nutcracker-pride-santa-on-heels-of-backlash-2.png)
Conservatives blasted Target for selling Pride swimsuits boasting “tuck-friendly construction” and “extra crotch coverage,” presumably to accommodate male genitalia, even if they are made in an otherwise female style. (Brian Flood/Fox News / Fox News)
Target CEO Brian Cornell recently appeared on CNBC to discuss declining sales, particularly following protests and critiques of its Pride merchandise.
During the interview, host Becky Quick told Cornell that people felt there were “transgender bathing suits that are being targeted and market to kids” and that Target worked with a designer who was a “devil worshiper.”
Cornell responded, “You and I both know, those weren’t true,” prompting Consumers’ Research executive director Will Hild to accuse him of lying.
“He just flat out lies about what Target did,” Hild told Fox News Digital.
Target worked with the U.K.-based brand Abprallen for Pride Month. The brand has displayed merchandise with messages such as “Satan respects pronouns,” and the designer, Erik Carnell, has espoused Satanic beliefs. As for the women’s style swimsuits that advertise “tuck-friendly construction,” they did not come in children’s sizes but some conservatives objected to them being displayed next to items for children.
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Target did not immediately respond to a request for comment.
Fox News’ Kendall Tietz contributed to this report.