Max to offer paid-sharing in password-sharing crackdown
At the end of 2023, subscribers to Warner Bros. Discovery’s direct-to-consumer platforms, which include HBO, Max and Discovery+, totaled 97.7 million.
WARNER BROS DISCOVERY’S MAX HAS PASSWORD-SHARING CRACKDOWN IN PIPELINE
He also said in March that Warner Bros. Discovery considered curbing password-sharing as a “meaningful opportunity” for the company “relative to the scale of our business.”
“I’m conscious of not overselling it because you see Netflix’s success, but Netflix was in the market for 17 years. That means people are sharing passwords for 17 years,” he said. “We’ve been in the market for four, if you count the HBO Max launch.”
Warner Bros Discovery
When Netflix started rolling out its account-sharing limits, it posted paying subscriber and revenue gains. Its global membership count stood at 269.6 million as of the first quarter.
Warner Bros. Discovery has been looking to increase the profitability of its streaming segment through various initiatives.
