Ford confirmed that 125,000 of the 190,000 reservations it has received for the off-road SUV have already been converted to orders. FOX Business’ Jeff Flock with more.
Ford’s been on a roll this year with new and reinvented models — and it’s paying off.
CEO Jim Farley will tell investors on Thursday that the automaker’s second-quarter profits will be better than expected.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| F | FORD MOTOR CO. | 15.04 | 0.00 | 0.00% |
“Customer reservations strong for four new vehicles: full-size Bronco SUV, battery-electric F-150 Lightning pickup, Maverick compact truck and all-electric E-Transit commercial van,” the company disclosed in a statement ahead of Farley’s appearance at an investor conference hosted by Deutsche Bank.
In the latest order update, the reimagined Ford Bronco and the all-electric F-150 are leading the demand.
Other factors impacting the improving trends include “lower-than-anticipated costs and favorable market factors. Additionally, higher vehicle auction values are benefitting Ford Credit,” the company detailed.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Ford’s shares have gained over 71% this year.
