Jain said Americans have grown accustomed to airline, hotel, and other loyalty programs, but Bilt offers such rewards for anyone renting their home. The company teamed up with Wells Fargo on a co-brand credit card to make things even easier for members. Jain said that part of the reason why he started the company was that the “cost of living has just gotten so out of control,” so people should at least be rewarded for paying their biggest monthly expense on time. 

“I mean, it is impossible to figure out how to save at the end of the month and have discretionary, like, extra cash to go take a fun trip or visit someone when you’re paying your rent, you’re paying your student loans, you’re paying a couple Uber rides a month, you want to go out once or twice a month for dinner,” Jain said. “It’s insane.” 

He said a lot of members are thrilled to finally receive an extra incentive for paying rent. Bilt Rewards offers members to redeem points for airlines, hotels, car rentals, activities, top fitness studios, or even next month’s rent, among other things. Members can also earn points when using a Bilt-linked debit or credit card on dining, fitness, rideshares, travel and more.