Kohl’s said it aimed to make the Babies “R” Us shops interactive. They will sprawl 750 to 2,500 square feet, depending on the location, according to the retailer.
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Babies “R” Us at Kohl’s has gone live online too, with “more details” about the affiliated online registry coming in the quarter.
In May, Kohl’s CEO Tom Kingsbury said the Babies “R” Us partnership “allows us to serve the family in a more complete way during an important period of their lives by creating a meaningful presence in the baby gear category.”
As a Kohl’s Rewards member, you earn 5% on every purchase, every day (Michael Siluk/UCG/Universal Images Group / Getty Images)
“Baby gear is a large category that has seen disruption in the competitive landscape in recent years,” he added. “Kohl’s new commitment to this space represents a significant growth opportunity and broadens our reach with younger customers.”
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Kohl’s said in late June that the 200 Babies “R” Us shops would be located at stores across more than 30 states.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| KSS | KOHL’S CORP. | 21.02 | -0.66 | -3.02% |
The retailer operates a total of over 1,100 Kohl’s nationwide, according to its website.
Kohl’s, which dates back to the 60s, had a market capitalization of $2.25 billion as of Thursday.
