“Sometimes when you get into a challenged environment, you kind of become almost store blind, like you don’t see some of these obvious things,” Niccol said. “You’re so focused on trying to get things turned around, you walk past some of the obvious things.”

While Niccol said that not every suggestion would be accepted, he noted the importance of making quick decisions. 

He believes the most powerful words for creating a healthy culture are “yes” and “no.” 

“If a culture starts to understand where we’re getting the “yeses” and where we are getting the “nos,” it reinforces the kind of business, the kind of values, the kind of promises we want to make for customers and partners,” he said. “I try to keep it simple, and I try to get to a ‘yes’ and a ‘no,’ not let’s have another meeting on that.”

(Ramin Talaie/Corbis via Getty Images/File)

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