People cool off themselves with water sprays besides the Eiffel Tower in Paris on July 29, 2024, during the Paris 2024 Olympic Games.
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Cast out of the Olympic Games as a pariah due to its ongoing war in Ukraine, Russia appears to be hell-bent on hating on the international sporting tournament in Paris.
After Russia’s invasion of Ukraine in February 2022, Russian athletes were banned from performing in the 2024 Games unless they participated as “Individual Neutral Athletes.” As such, there are only 15 Russian athletes competing at the Summer Games in France this year.
Various Russian media outlets, the vast majority of which are linked to the Russian state, have appeared to revel in misfortunes and controversies — both significant and less so — that have sprung up during the competition, ranging from complaints over the catering in the Olympic Village to the gender furor in the women’s boxing event.
With nothing to win and less to lose, Russia’s media coverage of the Olympics has been invariably negative about the competition, host France and the organizer, the International Olympic Committee (IOC).
A ‘disgrace’ off the blocks
The tone of the Russian media coverage was set straight after the opening ceremony, withthe Russian press honing in on the “scandal” and “disgrace” caused by a segment of the pageant featuring drag queens, which was accused of mocking Christianity.
Claims by organizers that the segment was meant to represent a pagan feast were ridiculed by the Russian media, with weekly newspaper outlet Argumenty i Fakty describing it as the “Olympus of Hell” and reporting that “the world” had condemned the “blasphemous” opening event.
The Olympic flag is rasied at the Place du Trocadero in front of the Eiffel Tower during the Opening Ceremony of the Olympic Games Paris 2024 on July 26, 2024 in Paris, France.
François-Xavier Marit | Pool | Getty Images
The Russian media has subsequently portrayed the Games as misrun and mismanaged, focusing on crime, controversy and pollution at the event, and accusing host France of having a cavalier and careless approach to the well-being of athletes.
A British athlete complaining about worms found in fish served to athletes in the Olympic Village was reported with relish Tuesday, while a Covid-19 outbreak affecting more than 40 athletes, according to the World Health Organization, is a popular talking point.
Likewise, with the quality of the water of the River Seine in Paris: Russian media outlets have had a field day with news of canceled training sessions and a postponed race due to bacterial readings.
“The current 2024 Olympics in Paris have become a record holder for various scandals, starting with the opening ceremony. But all records for the lack of common sense were broken by the organizers’ permission to hold water competitions in the dirty and dangerous Seine River,” Moscow-based Moskovsky Komsomolets ran Tuesday, asking an expert to list the “diseases that Olympians can catch in the Seine.”
Competitors swim in the River Seine in the Men’s Individual Triathlon event at the Paris 2024 Olympic Games in Paris, France, on Wednesday, July 31, 2024.
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In a similar vein, Argumenty i Fakty published an online feature on Monday entitled “Poisoned by Paris. Athletes go to hospital, but IOC doesn’t care.” The IOC has defended the use of the river for sporting events, despite the disruption to competitive events caused by the water quality.
To give a flavor of the coverage, Moscow-based tabloid Komsomolskaya Pravda’s main sports feature on Wednesday, which wrapped up the latest news from Paris, was titled:
“Dozens of athletes fell ill with Covid, [American gymnast Simone] Biles went on a binge on fast food, police complained about bedbugs, champion found worms in fish. What happened at the Olympics on day 11.”
Imane Khelif (blue) of Algeria competes against Janjaem Suwannapheng (red) of Thailand in the women’s 66kg semi-final boxing match during the Paris 2024 Olympic Games at the Roland-Garros Stadium, in Paris, France on August 6, 2024. Khelif wins the match and advanced to final.
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As with the Western press, the gender furor over boxers Imane Khelif and Lin Yu-ting also featured in the Russia media. What Russian outlets did not mention is that Russian networks linked to the Kremlin have been accused of using online disinformation and propaganda to spread claims about the gender eligibility of the boxers, news agency The Associated Press reported, and about the Games, generally. Western news outlets have also covered some of these topics, to a lesser extent.
CNBC has reached out to the Kremlin for comment.
Sour grapes
It’s perhaps no surprise that Russia’s press coverage of the competitive events has been muted, given the country’s lack of official involvement and bitter relationship with Western countries, which have predominantly backed Ukraine in the war.
Deprived of a possibility to haul medals as during previous tournaments, Russia is not even broadcasting the Games for the first time that has happened since 1984. Along with rampant anti-Western rhetoric by the Kremlin and state media, this has damped down Russian public interest in the competition.
Russia was already smarting from the World Anti-Doping Agency’s decision in 2019 to ban the country from international sports competitions for four years. That came after the country was found to be running a large-scale, state-sponsored doping scheme, which Moscow denied overseeing.
Nikita Novitskii of Team ROC skis during the Men’s Freestyle Skiing Moguls Training session at the Genting Snow Park on January 31, 2022 in Zhangjiakou, China.
Clive Rose | Getty Images
The ban meant that Russian athletes had to compete under the banner of the “Russian Olympic Committee” at the 2020 Tokyo Olympics — which took place in 2021 due to the Covid-19 pandemic — and at the 2022 Winter Olympics in Beijing, held just days before the invasion of Ukraine.
Russia’s aggression toward its neighbor led to the IOC banning athletes from Russia and Moscow’s ally Belarus from competing in the 2024 Olympics, unless they agreed to participate as “Individual Neutral Athletes,” rather than as teams. They’ve also only been allowed to compete if they don’t actively support the war against Ukraine.
“No flag, anthem, colours or any other identifications whatsoever of Russia or Belarus will be displayed at the Olympic Games Paris 2024 in any official venue or any official function,” the IOC ruled as part of its strict criteria for Russian and Belarusians’ participation in the tournament. No government or state officials have been allowed to attend.
The IOC published a list showing which Russian and Belarusian athletes agreed or declined to participate. Some initially accepted invitations but subsequently withdrew — perhaps unsurprising, when some Russian sports chiefs have balked at the restrictions on their athletes, or described Russian participants in the Games as “traitors.”
“Neutrals” Mirra Andreeva and Diana Shnaider became the first Russians to win a medal at the Paris Games, when they took silver in the women’s tennis doubles last Sunday. They’ve refused to answer questions regarding Russian politics.
Mirra Andreeva and Diana Shnaider, Russians participating in the Olympic Games as “Individual Neutral Athletes,” pose on the podium during the Tennis Women’s Doubles medal ceremony after the Tennis Women’s Doubles Gold medal match at Roland Garros on August 04, 2024 in Paris, France.
Clive Brunskill | Getty Images Sport | Getty Images
Russia has sought to use its exclusion from the tournament to its advantage, framing it as another example of so-called Western Russophobia and an attempt to isolate Moscow from the sporting world.
As the 2024 Games started in late July, Russia’s Foreign Ministry called on the IOC to ditch what it described as a “destructive anti-Russian course,” with a ministry spokesman stating that “the right to participate in sports competitions was an inalienable human right,” Russian state news agency Tass reported.
On Monday, the Russian Foreign Intelligence Service (SVR) alleged that the U.S. was “planning to once again smear Russian athletes on the world stage by fabricating another doping scandal.” Without presenting evidence, the SVR said in a reported statement that the U.S. was “planning the next stage of its trite and futile campaign to isolate Russia from the global sports movement.” CNBC has contacted the U.S. State Department for comment.
“One can only wonder at the impudence, pettiness and, most importantly, shortsightedness of the Westerners: after all, their blatantly unsportsmanlike behavior is increasingly rejected by the global majority.”
“As for Russian athletes and coaches, they were, are and will be an object of admiration for fans everywhere who want to see real sport, free from politics,” the secret service said, Tass reported.
Correction: This story has been updated to correct the name of the International Olympic Committee.
Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.
