$8 ‘Josh’ wine takes internet by storm, maker having ‘good laugh’ at all the memes
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Kleinman says the company has enjoyed conversing with both loyal and new customers as a result of its recent virality.
“What we are seeing beyond the heightened levels of conversation around the brand is that people are also posting images, reels and videos of themselves buying the brand for the first time. This is a great outcome for us as we believe in the quality of our wines,” he said.
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