NBCUniversal is pinning Peacock's streaming success on its $2.45 billion per year NBA deal
Thu Aug 15 , 2024
The NBA logo is seen outside an NBA fan store in New York on July 8, 2024. Angela Weiss | AFP | Getty Images Executives at Comcast‘s NBC Sports targeted the NBA’s media rights renewal on their calendars for years. They wanted the NBA backafter losing the games to Disney […]
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