When Starbucks first purchased the farm in Costa Rica, it was in bad shape. While the brand had the funds to revitalize the land, it chose not to.
Instead, it hired Victor Trejos to manage the farm and renovate it with the same approach to investment and planning that a traditional farmer would be able to do.
“I can show them how we have been doing things,” Trejos said in a statement last year. “How we have been planting, how we fertilize, soil tests … And how they can do the same.”
