Taylor Swift college course seeks to inspire students to emulate her business acumen

FAN Editor 10 months ago

Taylor Swift college course seeks to inspire students to emulate her business acumen – CBS News

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Taylor Swift’s successes and failures, including the battle to regain control of her master recordings, are part of the syllabus at the University of California, Berkeley. Jo Ling Kent has more.

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Taylor Swift college course inspires students to emulate her business acumen

Fri Apr 19 , 2024
Berkeley, California — You might not expect a business school course to begin with students belting out Taylor Swift’s “Cruel Summer,” but at the University of California, Berkeley, Swift is not just a “tortured poet,” she’s a case study in how to build an empire. “Taylor Swift is a phenomenon,” […]

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