Tech exec abducted from Santa Cruz home; dead body found hours later

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A dead body found inside a BMW in California is believed to be linked to a tech executive who was reportedly kidnapped from his beachside mansion, officials said.

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Tushar Atre, the 50-year-old founder of AtreNet Inc, was abducted from his home on Pleasure Point Drive in Santa Cruz around 3 a.m. Monday morning, the Santa Cruz County Sheriff’s Office said in a post to its Facebook page. He was last seen getting into the same SUV, which belonged to his girlfriend, a spokesperson for the Sheriff’s Office said.

Several media outlets have called Atre a millionaire.

Police received a 911 call from witnesses who were present inside the home when Atre was reportedly taken, officials said.

Hours later, investigators found the missing SUV and a dead body inside. Authorities early Wednesday would not provide any information about the victim, saying they are still working on confirming identification.

In 1996, Atre founded AtreNet, a “boutique web design agency specializing in corporate websites for top Silicon Valley clients,” according to his Twitter page.

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Police on Wednesday said they believed more than one suspect was involved in Atre’s abduction.

Investigators are still working to determine a motive, but authorities do not believe there is any ongoing threat.

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