How Target, Bud Light turned off loyal customers in 2023
Target did not respond to a request for comment.
The heavy hits each brand faced could be part of a “go woke, go broke” trend some experts have monitored with companies whose bottom line is affected after they take progressive social stances.
New polling from Gallup and Bentley University shows most Americans don’t want businesses to inject their opinions on the most contentious political and social issues.
Nearly 60% of Americans think businesses should not take a public stance on current events, which is up from 52% last year, according to the Gallup poll. Political party, race and age were most indicative of how Americans believed businesses should act.
Fox News’ Brian Flood and Kendall Tietz contributed to this report.
