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Billionaire Elon Musk said that his Boring Company had sold over 10,000 bottles of a perfume called “Burnt Hair.”
“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?” Musk tweeted on Tuesday, calling the product the “finest fragrance on Earth.”
“The essence of repugnant desire” is the website description of his latest offering, which sells for $100 per bottle. According to the company’s website, it’s “just like leaning over a candle at the dinner table, but without all the hard work.”
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FILE PHOTO: SpaceX owner and Tesla CEO Elon Musk smiles at the E3 gaming convention in Los Angeles, California, U.S., June 13, 2019. (REUTERS/Mike Blake/File Photo / Reuters Photos)
The scent will be shipped to purchasers in the first quarter of 2023, according to the website.
Musk first touted the red-bottled perfume in September.
Tesla CEO Elon Musk smiles as he addresses guests at the Offshore Northern Seas 2022 (ONS) meeting in Stavanger, Norway on August 29, 2022. ((Photo by CARINA JOHANSEN/NTB/AFP via Getty Images) / Getty Images)
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Previous endeavors include Boring Company hats and $500 flamethrowers.
Elon Musk attends The 2022 Met Gala Celebrating “In America: An Anthology of Fashion” at The Metropolitan Museum of Art on May 02, 2022 in New York City. ((Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue) / Getty Images)
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Reuters contributed to this report.
