OAN Staff James Meyers
9:41 AM – Thursday, August 22, 2024
Jack Daniels becomes the latest company to renounce their woke policies.
Warrior-against-woke Robby Starbuck claimed the whiskey brand had taken a shot of “sanity” Wednesday night after telling Fox News Digital he had his sights set on another iconic American brand.
“Big news,” the movie-making activist posted on X. “The next company we were set to expose was @JackDaniels.”
Brown-Forman, the parent company of Jack Daniels, “preemptively announced,” Starbuck wrote, that it would be renouncing a series of diversity, equity, inclusion (DEI) initiatives.
Among the initiatives are: “Ending participation in the (Human Rights Campaign’s) Corporate Equality Index social credit system; Executive + employee bonuses/goals are tied to business performance not DEI; An end to ‘quantitative workforce and supplier diversity ambitions’; Cutting woke trainings.”
Meanwhile, Jack Daniels has become the latest company to get rid of “woke” programs as Starbuck has exposed other companies.
The influencer Starbuck has made headlines in recent weeks, calling out Harley-Davidson over implementing a woke agenda that caused a rift between its leadership and its loyal customers.
Jack Daniel’s “must have been tipped off by us going through employee LinkedIn pages,” Starbuck wrote.
Starbuck also contributed to exposing both John Deere and Tractor Supply Co., causing the American brands to renounce their leftist initiatives.
Additionally, Starbuck told Fox News Digital that he put together evidence of more woke policies at another popular U.S. brand.
“What they [Brown-Forman] were doing went pretty deep,” he said.
“We’re talking company drag shows and promoting every single possible conceivable sexual identity. Things that totally did not align with their customer base,” according to Starbuck.
Starbuck wrote on X: “We’re now forcing multibillion dollar organizations to change their policies without even posting just from fear they have of being the next company that we expose. We are winning and one by one we will bring sanity back to corporate America.”
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