Movie theaters eye new tactics to improve ticket sales

FAN Editor 1 week ago

Movie theaters eye new tactics to improve ticket sales – CBS News

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Movie ticket sales for 2024 currently fall at roughly $4.8 billion, significantly less than what was made by this point last year. It leads analysts to believe that ticket sales this year will not rise to pre-pandemic levels. Angelique Jackson, senior entertainment writer for Variety, joins CBS News to examine the changing trends in the movie theater industry to try and improve attendance.

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