“And that’s where we said, ‘OK, let’s do this. We’re going to start developing products for (people avoiding gluten) and not just as an afterthought,'” Herzog said.
WENDY’S LAUNCHING FREE FRIES PROMOTION FOR FRIDAYS
He added, “We created a brand called Absolutely Gluten Free, which really was seeded in Passover, but now offers everyday gluten-free items.”
Previously, said Herzog, potato starch was the “go-to” Passover flour alternative.
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“As the years progressed, people became smarter,” he said. “They started to play with cassava flour, coconut flour, and tapioca starch. Almond flour is really big, because it has its own nutrients and consumers like the idea of having protein and nutrition in the products.”
Today, there is year-round demand for Manischewtiz’s gluten-free products. (Mansichewitz / Fox News)
As for Elefant, who does not normally follow a gluten-free diet outside of Passover, he said the innovations in products that are kosher for Passover have revolutionized the menu for the holiday.
“When I grew up, the Passover diet was very limited. You had matzah, potatoes, basic dairy products, proteins, fruits and vegetables,” he said.
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Now, “Passover has become huge.”
He added, “I myself can’t believe all the products that are available, whether it’s bagels or pizza, muffin batters, or bread crumbs that have nothing to do with bread.”
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