ESPN viewers will soon start seeing a lot more of casino giant Caesars Entertainment.
The companies announced Tuesday a partnership that designates Caesars as the network’s official odds data supplier on TV and digital platforms.
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The companies say Caesars’ data and branding will be added to ESPN’s programming in the coming weeks.
ESPN has also agreed to build a studio at the Caesars-owned Linq casino-resort in Las Vegas. Sports betting-themed content will be produced there starting next year.
Financial details of the agreement were not disclosed.
This isn’t Caesars’ first deal since the U.S. Supreme Court struck down a federal ban on sports betting a year ago.
It previously announced a Bleacher Report-branded studio will be built inside Caesars Palace casino-resort. It also became the NFL’s first-ever official casino sponsor.
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