Trump Media stock jumps 14% on Election Day as traders bet Truth Social will benefit from his potential win

FAN Editor

Republican presidential nominee and former U.S. President Donald Trump reacts at a rally in Las Vegas, Nevada, U.S. September 13, 2024. 

Piroschka Van De Wouw | Reuters

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DJT 1-day chart

Year to date, Trump Media, which is majority-owned by Trump, has nearly doubled. However, it has struggled recently, as Vice President Kamala Harris appeared to gain momentum heading into Election Day. Shares have plummeted 33% over the past week. But the stock was up 12% on Monday.

“We are trading this like GameStop on steroids right now,” Jay Woods, chief global strategist at Freedom Capital Markets, said on CNBC Monday.

“And you know, kudos to those that are trading it making money. But over the long term, the metrics don’t make any sense,” Woods added.

Trump Media shares have seen huge retail trader inflows in the week’s leading up to the election and has been the most-discussed stock on Reddit page WallStreetBets, which gained popularity during the GameStop fueled stock meme fad of 2021.

Despite the wild swings in DJT stock, the latest NBC News poll shows Trump and Harris are neck and neck, with both candidates getting support from 49% of voters.

— With reporting by Kevin Breuninger and Alex Harring.

Correction: Jay Woods is chief global strategist at Freedom Capital Markets. An earlier version misstated his title.

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