Lusk, who launched the company in Texas, realized that 95% of land in the Lonestar State is privately owned, so if anyone wanted to go hunting in the state, they either had to own a ranch or get invited to somebody else’s property.
“We thought that, you know, this was very antiquated. So, we started partnering with 10 ranches in Texas, went and took photos of the ranches, got pricing, understood what game was available, and then created a beautiful website, BirdDogIt.com and put it out in the market,” Lusk said.
“We’ve grown to 60 ranches now… all over the U.S., really all over the world,” he continued. “And our goal is to get more people in the outdoors.”
Lusk wants hunting to be as easy as booking a reservation at a restaurant or purchasing tickets to a sporting event, and he doesn’t want youngsters to shy away from the sport simply because they don’t have access to land.
WALZ MOCKED AFTER BEING CAUGHT ON VIDEO STRUGGLING TO LOAD HIS OWN SHOTGUN
BirdDog’s goal is to “open up access to folks who don’t have access to hunting,” according to CEO & co-founder Jonathan Lusk.
