Taco Bell targets vegetarians; Colgate going green

Fox Business Briefs: Taco Bell set to roll out an official vegetarian menu after testing options in Dallas; after five years of research and development, Colgate is ready to unveil recyclable toothpaste tubes.

Taco Bell is launching a new vegetarian menu  — and it doesn’t include fake meat.

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As more fast food chains double down on menu items with meatless alternatives from Beyond Meat and Impossible Foods, Taco Bell has teamed up with the American Vegetarian Association to rollout meatless alternatives to classics like its Crunchwrap Supreme and burritos.

When asked Tuesday if the company will ever add alternative meat items to menus, Taco Bell’s chief food innovation officer Liz Matthews told FOX Business: “I wouldn’t say we’ll never do that. It’s really easy for brands to do what everyone else is doing. We want to go after things that are really exciting and are successful, and not just mediocre. At this point we’re not leaning into that.”

The nationwide vegetarian menu will roll out Thursday at more than 7,000 of the chain’s locations, and comes after its successful test run in Dallas earlier this year. The menu will include the black bean Crunchwrap Supreme and black bean Quesarito, as well as the classic seven-layer burrito and bean burrito.