Papa John’s shares plunged as much as 8 percent in trading Friday after the embattled pizza chain reportedly abandoned plans to sell itself to one of several private equity firms.

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The Kentucky-based company, which ranks as the world’s third-largest pizza chain, is now seeking an investor rather than an outright buyer, Reuters reported, citing sources familiar with the matter. Papa John’s abandoned plans for a sale after initial offers failed to match internal valuations of the company.

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