McDonald’s is set to bring the snack wrap back to menus starting July 10 with spicy or ranch flavor options, roughly nine years after the fan-favorite was discontinued nationwide.
MCDONALD’S CONFIRMS PERMANENT RETURN OF SNACK WRAPS AS MENU FAVORITE RETURNS
The snack wrap will have a McCrispy Strip inside it as well as shredded lettuce and cheese, McDonald’s said this month.
Stump suggested how some customers feel about the McCrispy Strips might be a bad sign for the upcoming snack wrap, but the tortilla “will mostly cover up the underwhelming appearance of the new chicken strip,” according to Barron’s.
McDonald’s will see a 2% increase in its U.S. comparable sales during the second quarter and a 1.2% jump over the entirety of the year, Loop Capital reportedly projected.
The company declined to comment on the Loop Capital research note.
Some other firms have reportedly had more rosy views on the McCrispy Strips.
For instance, Morgan Stanley analyst Brian Harbour said in a research note that they should have a positive impact on sales, along with the snack wrap and McDonald’s plan to offer more drinks, Barron’s reported.
WITH ECONOMIC UNCERTAINTY, AMERICANS ARE SPENDING LESS ON FAST FOOD
When the snack wrap returns, it will be a permanent offering on McDonald’s menus. The passion that McDonald’s customers have for snack wraps has prompted the fast-food giant to stage a comeback for the menu item.
The snack wrap will make its comeback on July 10. (McDonald’s)
Other fast-food companies like Popeye’s and Wendy’s currently sell chicken wraps.
