Mattel is making a Magic 8-Ball movie with horror movie titan Blumhouse

FAN Editor

Magic 8 Ball by Mattel

Source: Amazon

Mattel’s Magic 8-Ball is getting the Blumhouse treatment.

On an earnings call Thursday, CEO Ynon Kreiz revealed that the iconic fortune-telling toy would be coming to theaters in partnership with the horror film studio.

Blumhouse has set a new standard for horror production in the 21st century, which is lifting the entire category. The studio is best known for films like “Paranormal Activity” and the Academy Award-winning “Get Out.” Also, a bit part of the company’s strategy is taking small budget films and turning them into huge box office successes.

For instance, Blumhouse partnered with Hasbro to create a movie based on the Ouija board. The film, released in 2014, cost just $5 million to make and went on to earn more than $103 million at the global box office. The sequel “Ouija: Origin of Evil,” which came out in 2016, cost $9 million for production and went on to earn $81.7 million.

As Mattel seeks to keep its margins in check, producing films cheaply that can go on to multimillion dollar success will be key.

The Magic 8-Ball movie is the sixth live-action film project that Mattel has announced in recent years. The company has tapped Margot Robbie ( “Suicide Squad,” “I, Tonya”) to play Barbie and will produce a live-action Hot Wheels film, an American Girl movie, a Masters of the Universe film and a flick based on View-Master.

“Master of the Universe” will be released in March 2021, Kreiz said.

Free America Network Articles

Leave a Reply

Next Post

Tesla shares drop after co-founder's departure and disappointing earnings

Tesla shares fell on Thursday after the company announced the departure of a high profile exec, and a disappointing second quarter earnings report. Tesla’s longtime chief technology officer (CTO), who helped create the company, is stepping down after 16 years, CEO Elon Musk told analysts on the earnings call Wednesday. […]