Kit Kat loses bid to protect shape of four-finger bar at ECJ

FAN Editor
FILE PHOTO: Kit Kat chocolate bars are pictured in London
FILE PHOTO: Kit Kat chocolate bars are pictured in London, Britain May 17, 2017. REUTERS/Stefan Wermuth/File Photo

July 25, 2018

LONDON (Reuters) – Nestle <NESN.S> on Wednesday lost its attempt to protect the shape of its four-finger Kit Kat chocolate bar in European Court of Justice after a tussle of over a decade to establish that it had a distinctive character.

The ECJ dismissed Nestle’s appeal which sought to reverse an earlier court decision that had ruled against the company. Rival Mondelez International <MDLZ.O> had questioned the validity of the EU trademark.

(Reporting by Alistair Smout and Guy Faulconbridge; editing by Philip Blenkinsop)

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