Johnson & Johnson CEO Alex Gorksy is defending the consumer products giant against allegations the company was aware that its baby powders, at times, tested positive for asbestos, a carcinogen, according to a Reuters report.

Continue Reading Below

On Monday, the company released a national ad campaign featuring Gorksy, reiterating to the public that its baby powders are completely safe.

Gorsky is doing everything it can to reassure both customers—and investors—after its shares extended declines on Monday after plummeting 10 percent on Friday—losing nearly $40 billion in value.

Ticker Security Last Change %Chg
JNJ JOHNSON & JOHNSON 129.14 -3.86 -2.90%

In fact, he cites tens of thousands of studies that have proven talc does not cause cancer or asbestos-related disease. Gorsky also referenced that the U.S. Food and Drug Administration, (FDA) and other global regulators, have continually proven the product to be asbestos-free. Despite the appeal, however, shares remain under pressure for the New Brunswick, New Jersey-based pharmaceutical giant.

More From FOXBusiness.com…