Buick the car brand for millennials?

Fox News Automotive Editor Gary Gastelu on General Motors’ efforts to make Buick more appealing to millennials and the impact of tariffs on GM.

General Motors warned on Friday that potential tariffs on U.S. auto imports threaten to hit consumers with higher prices.

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In a filing with the U.S. Department of Commerce, the company said import tariffs “could lead to a smaller GM” with a reduced footprint at home and abroad, if the tariffs aren’t “tailored” to advance economic and national security objectives.

The largest U.S. automaker added that tariffs risk leading to fewer American jobs, not more, and lower wages.

“At some point, this tariff impact will be felt by customers,” GM said. “Based on historical experience, if cost is passed on to the consumer via higher vehicle prices, demand for new vehicles could be impacted.

“Moreover, it is likely that some of the vehicles that will be hardest hit by tariff-driven price increases—in the thousands of dollars—are often purchased by customers who can least afford to absorb a higher vehicle price point.”

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