A conservative shareholder pressed Dick’s Sporting Goods CEO Edward Stack over the retailer’s decision to tighten rules for gun purchases in its stores.

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David Almasi, vice president of the National Center for Public Policy Research, questioned whether the company was “willfully giving up money” with its new policies, he said in remarks during Dick’s annual shareholder meeting. Almasi attending the meeting representing the conservative think-tank’s Free Enterprise Project, which focuses on free-market investor activism.

Dick’s “has damaged its reputation by lending its voice and its resources to those who want to abolish the Second Amendment, even while the vast majority of Americans support the Second Amendment,” Almasi argued. “Thirty percent of American adults own guns, and another 11% live with someone who does. You’ve now alienated them.”

“We did not alienate every gun owner. We did alienate some gun owners. We had a number of people who are gun owners, myself included, who sent us notes saying that, ‘We applaud what you did,’” Stack said, according to a recording of the exchange posted online.

“We think this was in the best interest of our shareholders long term. Did we alienate some customers? Yes, we did. We felt it was the best decision for the long-term aspect of our shareholders. You can see, from our announcement, our stock is actually up double-digits.”

Stack added that Dick’s and its board stands by the decision. “We will not be changing our position,” he said.

Almasi responded by urging Stack to reconsider, suggesting that Dick’s sales could suffer if the NRA and other pro-Second Amendment organizations lead boycotts of the retailer.

Dick’s didn’t immediately respond to a request for further comment.

The Pittsburgh-based sporting goods retailer announced in February that it would raise the minimum age for all gun purchases to 21. Federal law prohibits rifle purchases to anyone under 18 years old. The federal minimum age for handgun purchases is 21.

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