Chipotle’s lid flip challenge on TikTok. Handout TikTok’s emergence as an increasingly popular social media app for younger audiences has made it a hot target for advertisers who are always looking to follow the eyeballs. Mae Karwowski, CEO of the influencer marketing agency Obviously, estimates that at least 75% of […]
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Your complete guide to investing with a conscience, a $30 trillion market just getting started
(This story is part of the Weekend Brief edition of the Evening Brief newsletter. To sign up for CNBC’s Evening Brief, click here.) ESG investing — or strategies that take a company’s environmental, social and governance factors into consideration — grew to more than $30 trillion in 2018, according to […]
These were the most impactful ETFs of 2019, industry leaders say
It’s been a banner year for ETFs. Inflows into exchange-traded funds are on pace for their second-best year on record, with ETFs on the whole accruing $270.5 billion so far in 2019, bringing their total assets under management to nearly $4.3 trillion by the end of November, according to data […]
As Google, Apple and others get into the banking business, here’s what you need to know
Technology firms dominate your online activity, so why not your wallet, too? Most recently, Google has announced it will offer checking accounts as part of a project code-named Cache, notching the boldest move yet by tech into consumer banking. In fact, the company is just the latest Silicon Valley leader […]
How open-source software took over the world
Much of the software that powers the world’s largest companies, protects our personal data, or encrypts national security information is open to the public. Anyone can download the source code behind Facebook’s user interface, Google’s Android operating system, or even Goldman Sachs’s data modeling program, and use it as a […]
5 ways to teach your kid to think like an entrepreneur
Hero Images | Hero Images | Getty Images Whether it’s a lemonade stand, mowing lawns or even — these days — developing a new app, there are plenty of ways kids can become entrepreneurs. They don’t even necessarily have to be a big success. Just developing an entrepreneurial mindset can […]
Disney won at the box office in the last decade. Now it wants to conquer streaming
Bob Iger, CEO, The Walt Disney Company Scott Mlyn | CNBC It’s been a tough decade for big media companies as more people stream content over the internet instead of paying for cable subscriptions. But this year in the movie business, the Force has been with Walt Disney. The company […]
Wall Street predicts a high-single-digit gain next year, but history shows that is likely wrong
(This story is part of the Weekend Brief edition of the Evening Brief newsletter. To sign up for CNBC’s Evening Brief, .) A long-ago world leader famously called politics “the art of the possible.” Wall Street strategists, for their part, practice “the art of the plausible.” Knowing that financial markets […]
Mnuchin says phase two of China trade deal may come in stages: ‘We’ll see’
Secretary of the Treasury Steven Mnuchin answers questions from the press after an interview on CNBC on the North Lawn of the White House in Washington, September 12, 2019. REUTERS/Sarah Silbiger. Sarah Silbiger | Reuters The next phase of a trade deal between the U.S. and China could come in […]
Space investing became real this year as Morgan Stanley hosts packed NYC investor summit
(This story is part of the Weekend Brief edition of the Evening Brief newsletter. To sign up for CNBC’s Evening Brief, .) Attendance at Morgan Stanley’s now annual space summit is only one barometer, but it shows that investor interest in the extraterrestrial became serious this year. “We tripled the […]