WATCH: Inside look at New York’s famous toy fair

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Transcript for Inside look at New York’s famous toy fair

Back now the challenges of a trip to the toy store. How to find a toy your child won’t relegate to the shelf. “Gma” getting an exclusive look at the toy fair with a pint size cutie. Erielle reshef had a front row seat. Good morning. Good morning. Parents consider this your gift guide for the next holiday season. Retailers are scouting out the newest hottest toys. The New York toy fair 4,000 square feet of fun. We’ve got a sneak peek. Reporter: It’s a frenzy on full display, from tricked out transformers. Wow. Reporter: To popular cartoon heros. It’s paw patrol. I have to give you guys a hug. We join forces with toys ‘R us to check out New York’s famous toil fair. You get to play with all these toys. How cool is your job? Amazing. Show me what you’ve got here. This is the bee keeper Barbie. I’m super excited about this. Reporter: Pint sized ’90s favorites like polly pockets. There’s a hot tub. Reporter: 50 years later hot wheels are hotter than ever. Did you know hot wheels are the most popular toy in the world? Wow. Reporter: Some of the biggest brands. The hatch I malls coming out. The latest addition of a fan favorite. It’s a boy. Bedtime treasures like moonlight revolutions the way you read to your kids. A little toy house and a young mouse. The super nova drone taking off. A dynamite debut of toys on the fast track to store shelves. I had a little fun doing this. Some of these toys are so new there’s not even a proto type. A lot of these toys released in August. Parents keep note of that. Unboxes trend, surprise toys. This is an lol surprise. Something just flew. Something is happening. I botched that a little. This is the first boy edition of the lol surprise. I loved this. This is the hatch imal. I don’t know what I’ll get. Erielle. It says my name. They’re so cute. This is a big trend. Parents scoop these up in August. Thank you, erielle. I can say your name too for the record. You can keep that. No batteries required.

This transcript has been automatically generated and may not be 100% accurate.

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