In recent years, brands have been using so-called “influencers” — fitness gurus, gaming addicts, beauty bloggers, fashionistas and others — as the face of their advertisements. Influencers’ endorsed opinions about products, which are shared on social media platforms, help spread viral conversations about brands online.
<span class="toolbar toolbar–spaced-top"><span class="toolbar__tools"><button class="btn btn–mini" data-action="edit" type="button" rel="tooltip">Edit</button><button class="btn btn–mini" data-action="unlink" type="button" rel="tooltip">Unlink</button> </span></span></div>”>Influential has developed a platform that uses machine learning and artificial intelligence (AI) — powered by supercomputer IBM Watson — to match Fortune 1000 brands with social media influencers. The company helps brands identify influencers by using demographic, contextual and psychographic information. And by using Watson, Influential is able to identify traits that both an influencer and a brand have in common, and then match them accordingly.
Click through to see who Influential considers to be some of the top-performing social media influencers of 2018.
