FILE PHOTO: Golf – The Masters – Augusta National Golf Club – Augusta, Georgia, U.S. – April 11, 2021 Japan’s Hideki Matsuyama hits his tee shot on the 18th hole during the final round REUTERS/Mike Segar
April 15, 2021
The return of a springtime Masters tournament brought more television viewers than last November, but ratings were down from previous April events.
The final day of the tournament at Augusta National averaged 9.45 million viewers and a 5.5 household rating, according to Nielsen live-plus-same-day ratings. That was the highest TV audience for a golf tournament since 2019, when Tiger Woods captured his fifth Masters title.
The results proved to be much better than last November, when a late-autumn Masters netted an average final-day audience of 5.59 million viewers and a household rating of 3.4. However, the 2021 ratings were the lowest for a regularly scheduled Masters tourney in the modern Nielsen ratings era.
Hideki Matsuyama held on for a 1-stroke win at the Masters, becoming the first golfer from Japan to win the event.
–Field Level Media
