AT&T takes on Netflix; JetBlue gets in the holiday spirit

Morning Business Outlook: AT&T is planning to offer three versions of a new streaming video service late next year; JetBlue’s ‘Go Get Gifted’ promotion will pick 5 winners to fly home and surprise their families for the holidays.

JetBlue Airways on Wednesday said it would offer multiple daily flights to London from New York and Boston starting in 2021 as it looks to lure trans-Atlantic flyers from rival airlines like Delta, American and United.

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“Twenty years ago, our founders had a simple formula for choosing a new market – it had to be overpriced, underserved, or both,” JetBlue President and COO Joanna Geraghty said in a statement. “London is the largest metro area JetBlue doesn’t yet serve from both Boston and New York, and we could not be more thrilled to be changing that in the years ahead. The fares being charged today by airlines on these routes, specifically on the premium end, are enough to make you blush.”