IHOP brings back ‘Milkshake Monday’ for 2nd time

FAN Editor

IHOP is bringing back “Milkshake Monday.”

On Wednesday, the chain announced that it will be celebrating the made-up holiday for the second year, this time on Sept. 12 to correlate with National Chocolate Milkshake Day.

IHOP is offering a buy-one-get-one-free (BOGO) deal on milkshakes of any flavor from 12 p.m. through 8 p.m. on Sept. 12, according to an announcement. The deal is for dine-in customers at participating restaurants only.

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Loyalty rewards members will also get double points on milkshakes, the announcement said. 

IHOP first started “Milkshake Monday” in May 2021, in response to a tweet from Adam Sandler who jokingly complained that milkshakes weren’t included in the chain’s all-you-can-eat deal after he visited an IHOP in Manhasset, Long Island, New York.

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IHOP then decided to make an all-you-can-drink milkshake deal, but only for IHOPs on Long Island.

IHOP's milkshake Monday promotion

IHOP is holding ‘Milkshake Monday’ for the second time. This year, IHOP is offering customers a buy-one-get-one-free deal between 12 p.m. and 8 p.m. on Sept. 12. (IHOP / Fox News)

“After last year’s viral TikTok gained national attention, IHOP listened to its guests by quickly tapping into the conversation and putting a spotlight on our milkshakes,” Kieran Donahue, IHOP’s chief marketing officer said in statement. 

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“On Milkshake Monday, we know guests will leave IHOP with a satisfied sweet tooth, a sense of joy, and a big smile on their faces,” Donahue added.

Just like last year, IHOP will donate $1 from the sale of every milkshake, up to $500,000 to Comedy Gives Back, which helps the comedy community with crisis relief. 

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“Laughter brings us closer together, and we are grateful to partners like IHOP who have created a national holiday bringing joy to milkshake-lovers and comedy fans alike,” Jodi Lieberman, Comedy Gives Back’s co-founder said in a statement.

“The donations from Milkshake Monday help us keep laughter alive and continue to support the comedy community we’re so honored to be a part of, especially when things get more serious than silly,” Lieberman added.

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